Friday, December 19, 2008

Are Your Postcards Boring?

What do you clients and customers do with your postcards? Do they read them? Do they throw them away? There are many ways to get the most out of your postcards that you may not have thought of.

Magnets and postcards naturally go together.

Turn your postcard into a magnet. Instead of putting the postcard in the trash, your customer is more likely to put it on their refrigerator. This is great for a menu or a list of services that your clientele may need to reference later. Add extra value by including a perforated coupon. The magnet is usually located at the top of the narrow end of the card.

Or, stick a magnet to your postcard with removable adhesive. These are often called magnet tipped postcards. Tacky strips keep your magnet on until the customer pulls it away from the adhesive strips or dots.

Beyond Magnets

Magnets can also be laminated right onto the card, so there's no danger of it getting pulled off in the mail. But why stop at magnets? Send your customers a postcard with coins or a packet of seeds. We had a client who had a promotion for whoever opens the chest gets the prize, and they sent the keys out to their customers on postcards.

Not Just Flat

In fact, break into the third dimension. Small items can be laminated or shrink-wrapped onto the postcard as well. Send out invitations to a golf outing and include a tee. Advertise the chance to win a vacation with a luggage tag. Or just reward your customers with a keychain, pen, pencil, toy, etc.

Just about anything can be laminated onto a postcard, with the approval of the United States Postal Service, of course. The maximum size of a mailable postcard is just over 6" x 11", and 4 inches needs to be blank for the recipients' addresses and sorting bar codes. Most of these postcards have a minimum quantity of 1000.

Prices vary greatly depending on the size of the postcard, type of imprint, item to be attached, quantities, etc. Of course, we'd be happy to provide you with a custom quote for FREE.

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